Tourism

Social Media for Parks & Recreation – Back to the Basics

Posted on by in Corporate Social Strategy, Minnesota, Social Media, Social Media Consulting, Tourism | Leave a comment

Enough can’t be said for how social media is changing the way people use and search for information on everything from travel to buying a ball point pen.  For parks and recreation organizations social media is an integral aspect for conveying to the community all that is offered in terms of city parks, youth programs, sports, special events, etc.

It is imperative though for park and recreation departments that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?”  If you can’t describe how your Facebook page addresses an overall communication objective then you’re not yet prepared.

This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you prepare for online social interaction by providing a framework for a social media strategy and demonstrating some useful tools for managing your organization’s social presence.

Social Media for Parks and Recreation

View more presentations from Jbsem.

I’ve also included some useful articles that can help better craft your social strategy.

 

Social Media for the Travel & Tourism Industry

Posted on by in Social Media, Tourism | Leave a comment

Social media is quickly becoming a vital tool in the tourism industry as Facebook, YouTube, LinkedIn and Twitter are having a dramatic impact on how consumers make their travel decisions. However, many tourism boards and travel related companies are having a difficult time in creating a strategy that integrates social media with their traditional efforts.  While social media is an important component to travel promotion, its not a stand-alone tactic but an integral element to a well thought out marketing plan.

Here is a presentation I’m presenting at the 2011 Explore Minnesota Tourism Conference in Nisswa, MN that goes over some of the basics for understanding how social media works and how to interact. It also covers the more important channels as well as key considerations for creating a social media strategy.

Social Media-Explore MN Tourism Conference

View more presentations from Jbsem.

I’ve also included some useful articles you may find useful:

Strategy

A Pragmatic Approach to Social Business
How to Set Up Your Social Media Listening Dashboard
The 8 Success Criteria For Facebook Page Marketing
Five Ways how Companies Organize for Social Media

Case Studies

Florida Tourism Saved by Social Media. Really
Students Promote Tourism in Nevada with Social Media
Social Media Case Study: Six Flags Tournament of Thrills on Facebook

Tools

Google Alerts
Netvibes
Hootsuite
Twitter Search
Bit.ly

Other Resources

Social Media and the Tourism Industry Statistics
Social Business Forecast: 2011 The Year of Integration
Social Media Revolution
Value of a Facebook Fan

Social Media for the Travel Industry

Social media is quickly becoming a vital tool in the tourism industry as sites such as Facebook, YouTube and Twitter are having a dramatic impact on how consumers make their travel decisions. However, many tourism boards and travel related companies are having a difficult time in creating a strategy that integrates social media with their traditional and other online activities. While social media is an important component to travel promotion, its not a stand-alone tactic but an integral element to a well thought out marketing plan.

Here is a presentation I’m presenting at the 2011 Explore Minnesota Tourism Conference in Nisswa, MN that goes over some of the basics for understanding how social media works and how to interact. It also covers the more important channels as well as key considerations for creating a social media strategy.

I’ve also included some useful articles you may find useful:

Strategy

A Pragmatic Approach to Social Business

http://www.web-strategist.com/blog/2011/01/17/process-a-pragmatic-approach-to-social-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+WebStrategyByJeremiah+%28Web+Strategy+by+Jeremiah%29&utm_content=Netvibes

How to Set Up Your Social Media Listening Dashboard

http://www.risdall.com/listen/RMGSocialMediaListeningDashboard.pdf

The 8 Success Criteria For Facebook Page Marketing

http://www.web-strategist.com/blog/category/facebook-strategy/

Five Ways how Companies Organize for Social Media,

http://www.web-strategist.com/blog/2010/04/15/framework-and-matrix-the-five-ways-companies-organize-for-social-business/

Case Studies

Florida tourism saved by social media. Really.

http://tech.fortune.cnn.com/2010/08/27/florida-tourism-saved-by-%E2%80%93-social-media/

Students promote tourism in Nevada with social media
http://www.lasvegassun.com/news/2010/dec/17/students-promote-tourism-nevada-social-media/

Social Media Case Study: Six Flags Tournament of Thrills on Facebook

http://www.youtube.com/watch?v=7EFVD-BZx6Q&feature=player_embedded

Other Resources

Social Media and the Tourism Industry Statistics

http://www.stikkymedia.com/articles/social-media-and-the-tourism-industry-statistics

Social Business Forecast: 2011 The Year of Integration

http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/

Social Media Revolution

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Value of a Facebook Fan

http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf