Below is my presentation to the Minnesota Society of Association Executives for their annual Marketing and Sales Symposium. In short here are 7 main trends I feel are most pertinent to associations for 2104:
- Content Creation
- Mobile, mobile, mobile
- Images & Videos
- Social Media – It’s not free anymore
- E-mail Marketing – Intelligent In-boxes
- Integration & Marketing Automation
- Big Data & the Tools to Tackle It